Bring your chaos.
Ship anyway.
Direct help from serial entrepreneur and technology executive J.R. Wells.
For founders, teams, and ambitious builders who want sharper judgment, faster shipping, and less wandering.

Not a passive course.
Not vague startup advice.
Not a giant agency process.
The advice I wish someone had given me at seed stage.
Trusted when the stakes are high.
“One of our best early-stage AI CTOs.”
Partner, top-tier VC, multibillion AUM
Three ways to work together.
One sharp session for interview prep. One longer builder session for shipping work forward. Or one intense month where you actually build the thing and I guide the work.
YC interview prep
Mock the interview. Tighten the story. Find the weak spots before the partners do.
- Founder story sharpening
- Mock interview pressure testing
- Answer tightening and pacing
- What to stop saying immediately
Builder coaching
Bring your repo, prototype, product idea, or half-built app. You build. I guide. We tighten decisions, architecture, and execution until the work starts converging.
- Bring your own project
- Architecture and product judgment
- Decision-making under ambiguity
- How to stop thrashing and ship
Apprenticeships
A one-month cohort with four spots. We pick the thing that matters, then you build it while I guide the work week by week. The first step is a learn-more call.
- One app, tool, or website
- Cohort of 4 builders per month
- Hands-on guidance, not passive content
- The goal is shipped work
Judgment, compression, and momentum.
This is not twenty videos and a Discord. The point is to move your actual work forward: your interview, your app, your team's internal tool, your website, your founder judgment.
Especially in the apprenticeship. You are not outsourcing the hard part. You are getting guided through it so you leave stronger and the thing still ships.
A lot of AI-native work does not fail because the model was weak. It fails because the builder drowned in branching possibilities. The ethos here is simple: more time building, less time researching.
Founder, CTO, product leader, seed stage to pre-IPO, multiple exits, engineering-product-GTM overlap. That is the style of guidance here.
Engineering, product, GTM — he doesn't pick sides. He lives in the overlap and makes all three work together. That is exactly the point of these sessions.
Private equity AI support
For PE firms and portfolio operators where AI implementation is less a coding problem than a leadership, rollout, and operational-change problem.
- PE operating partners and platform teams
- Portfolio-wide AI audits and rollout planning
- Leadership alignment across functions
- Operational adoption, not just prototypes
This is a different engagement from founder coaching. It lives at the executive layer: incentives, process, ownership, rollout, change management, and where AI can actually create durable leverage in an organization.
Pick the help you need.
These are set up to be paid bookings through Calendly. Drop in the event links and the widgets below are ready to go.
YC interview prep
A lighter-weight working session. We pressure-test the story, the framing, and the answers that matter.
Builder coaching
A longer working session for builders. Bring the product, the repo, or the AI-generated mess and we will get it pointed at something real.
Apprenticeship learn more call
A one-hour call to see if the apprenticeship is the right fit. Four spots per month. The deliverable is shipped work: the app, the internal tool, the site people actually use.